The Whole Board, On

Alex
Seleznov

A financial mind that never amputated the artist. Chess prodigy at nine, CFO of a nine-figure company, musician and writer the whole way through. I read a balance sheet, a song, and a room with the same structural discipline, and I build things that compound.

OperatorBoard MemberMusicianWriter
Alex Seleznov

From chess champion, to musician, hemp advocate to vegan, the through-line is building things that last.

#1
Lipper-ranked fund I managed
$0 → $10M
A three entity company, built from scratch
9 figures
Revenue and budget as CFO, 6x in 24 months
Where I Add Value

Finance & operations, built to scale

For-profit and nonprofit. I partner with founders and operators to build the Finance & Accounting function from the ground up, and run it like an owner.

01Strategic Finance
Most people think finance is about reporting the past. Strategic finance is about shaping the next move before the numbers force your hand. I sit where the money meets the decision: the “hard right edge” in the trading world. Managing risk, minimizing loss while letting your winners run and capturing gains along the way.
02GAAP Compliance & Revenue Recognition
ASC 606 is straightforward until the timing is contested, and the contested cases are the ones I get called for. Subscription and sales-as-a-service revenue recognizes across the service period, not at the invoice. Restricted and conditional grant dollars hit the books on different triggers, and conflating the two is the most common nonprofit error I have had to unwind. Intercompany has to eliminate clean or the consolidation carries the error upward. In healthcare and brokerage the performance obligation is almost never the invoice date. What I owe you is what you actually earned this period, not what arrived in the bank.
03Financial Planning & Analysis
FP&A is still in the stone age. Most teams rebuild the same spreadsheet every month and call the output a plan. Good FP&A does not hand you a number, it hands you the assumptions behind it so you can argue with them. I build models people actually use to decide, not decks that get admired once and forgotten. When reality drifts from the plan, the model should tell you why before you feel it in the bank.
04General Ledger Optimization
The general ledger is the spine of the whole operation, and it must be aligned with the proper curvature. Messy accounts mean every report downstream inherits the mess, and real time information is impossible. A ledger that is optimized and available is the fuel for closing the books and for FP&A. Boring, invisible, and the reason every other number you see can be trusted.
05Treasury & Investments
Treasury is in my blood. Most companies leave it all in a checking account, if they manage to gather enough cash to invest at all. The work is deciding what has to stay liquid, what can go to work, and what risk you are actually being paid to take. Fraud, loss, illiquidity and idle assets are all the same job. A real treasury is the difference between surviving a bad quarter and compounding through one.
06Cost Accounting
Cost accounting is not a separate exercise. It lives in the general ledger and the systems around it. Get the chart of accounts right, put the process and controls in place to track cost at the SKU level, automate the data capture, and the hard part disappears. Costing is only complicated when the data is a mess. Cost, margin and pricing all fall out of the same truth.
07Accounting & Financial Operations
Accounting operations is the nervous system in the spine. It starts with defining what the function owes the business, then putting the right people in the right number against it. Good people are still needed in an AI world, and AI needs trained, evergreen learners to operate it. The tools have advanced far enough that the grunt work is shrinking, and in most environments that should mean real time financials instead of a monthly reveal. The goal of any finance function I build is that it keeps its promises whether or not I am in the room.
08Business Planning & Development
Business partner first. The success and security of the company come ahead of the function that serves it. The work is building the strategy behind finance, accounting and administration, and behind operations and business development as well. Not modeling a plan, but modeling one that survives contact with customers and adjusts to the evolution that is certain to follow.
09Debt / Equity Offerings & Funding
How you fund the business is a decision you live with for years. Take the wrong money on the wrong terms and you spend the next decade working for your cap table instead of your mission. The work is reading a term sheet the way the other side reads it, and knowing which concessions are cosmetic and which ones follow you into every round that comes after. The best raise is the one that still looks smart three years later.
10Cash Flow Optimization
Profit is an opinion. Cash is a fact. Companies do not die from a bad quarter, they die from running out of cash on a Tuesday. The work is timing, working capital and runway, so the business always has room to make its own decisions. When cash is tight, every choice shrinks. Keeping the choices open is the whole job.
11ERP Implementations
An ERP project is where good companies go to lose a year. Most fail because the software gets bought to fix a process nobody agreed on first. Fix the process, then choose the tool that fits how the business actually runs rather than the one with the best demo. Done right it disappears into the background and gives back the close, the reporting, and everyone's sanity.
12Financial Reporting & Management
A report is only worth the decision it changes. Teams drown in dashboards nobody reads while the one number that matters sits three tabs deep. The work is reporting that tells the truth fast: what happened, why, and what to do about it. If it takes a meeting to explain the report, the report failed.
13Risk & Insurance
Insurance is the risk you pay someone else to hold, and most companies never audit what they actually bought. The work is separating the exposures that would end the business from the ones that are just line items, then buying hard against the first list and arguing about the second. Coverage drifts. New product lines, new geography, new headcount, and the policy written three years ago no longer describes the company it covers. Cheap coverage that does not pay when you need it is the most expensive line on the balance sheet.
The Work

The things I make when no one is grading

The finance is real. So is this. I never bought the idea that you have to cut the artist out of yourself to be taken seriously as an operator. The making is what keeps the operator sharp. A song and a capital structure are the same kind of problem: hold the tension, resolve it, cut what does not hold.

Music

Alex Von Z

I write and record under Alex Von Z. Rock, with a hip-hop branch. I am not switching brains when I pick up a guitar. I am training the same one on a problem that cannot be faked.

More on YouTube
Writing

Six books, written not talked about

Six books in progress. The first is a guide to taking your own thread back from the plan you inherited. I am not writing to sound wise. I write because the page is the one place that will not accept a performance. It is where I remember who I am when no one is grading it.

You were handed a plan before you could read it. School, career, the shape of a good life. Most people spend forty years executing it and call the exhaustion maturity. This book is about putting the plan down long enough to remember the one you would write yourself.
The first chapter goes to the list first
Film

Princess

March to July 2026. A dog pulled her off our fence and her back legs stopped working. This is the four months that followed. I made it for the people who brought her back, and scored it with one of my own instrumentals.

The full recovery, the protocol, what it cost

Ethical vegan and plant-based, a father on purpose, an operator by trade. Same person, whole way up.

Building now

Consolidt

I spent a career closing books and consolidating entities. Four-entity groups, intercompany that has to eliminate clean, PE-to-IPO transitions where the close is under a microscope. So I built the software for it. Consolidt is close and consolidation done the way an operator actually needs it, not the way a vendor decided to sell it.

See Consolidt
Board & Governance

Board Leadership

Former Board Member & Treasurer, National Hemp Association (NHA) and Hemp Innovations Foundation (HIF), bringing financial rigor and operating discipline to the boardroom.

Selectively open to new board and advisory roles where finance and operating experience move the mission forward.

Discuss a Board Seat
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The first chapter, new music, and the occasional note on what I am building. Sent only when there is something real, never noise.

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